Transforming Leadership – Sustainability Webinar Series

Don’t miss out on the free webinar series that is open to the public. Book your calendar today. Be sure to contact SMA if you would like to request continuing education credits for attending.

Building a Culture for Sustainability: People, Planet, and Profits in a New Green Economy
Date: November 18, 2014
Time: 2:00 p.m. – 3:00 p.m. Eastern Standard Time (EST)

Join the webinar on November 18, 2014 from 2:00 p.m. – 3:00 p.m. Eastern Standard Time (EST) hosted by Dr. Jeana Wirtenberg, President and CEO of Transitioning to Green.

Learn key concepts and tactics on how to build a culture of sustainability. Learn to transform your culture toward sustainable values through co-creation or bottom up and top down change management. Dr. Wirtenberg will discuss some best practices used in Transformative Impact Practices in Sustainability (TIPS) that will give you a tool kit to get employees engaged and actively seeking long-term solutions.

As a celebrated author researching best practices in the field of sustainability and the green marketplace, Dr. Wirtenberg will share an inspiring, solution-focused message from her latest book, "Building a Culture for Sustainability: People, Planet, and Profits in a New Green Economy"--which profiles 9 successful companies with useful lessons for individuals or organizations of any sector or industry! She will highlight best practices and lessons learned from the companies, including Alcatel-Lucent, Alcoa, BASF, Church & Dwight, Sanofi, Ingersoll Rand, and Wyndham Worldwide, to illustrate the key concepts discovered through her work. She will discuss practical examples of the many challenges and obstacles faced by the companies, and how they are being successfully addressed and overcome.

This webinar will provide you with key concepts to build a culture of sustainability:
• Transformative Impact Practices in Sustainability (TIPS): Co-Creation, Bottom Up, and Long view
• Eight Essential Elements of a Culture for Sustainability: Comparing unsustainable to holistic-sustainable values, mind-sets, leadership, change process, engagement, learning, diversity, intelligence, inclusion, and social justice.

Dr. Jeana Wirtenberg is President and CEO of Transitioning to Green and the Transitioning to Green Foundation, Co-Founder/Senior Advisor at the Institute for Sustainable Enterprise in the Silberman College of Business at Fairleigh Dickinson University, and Professor at Bard College in the MBA in Sustainability Program.

Jeana’s work creates a road map for business leaders and managers who wish to create purposeful work environments that ignite employee passion, encourage engagement, reinforce ecological responsibility and increase profit.

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Creating an Effective Environmental Preferable Purchasing Policy

Date and Time: October 21, 2014 from 2:00 p.m. – 3:00 p.m. Eastern Standard Time (EST)

Join the webinar on October 21, 2014 from 2:00 – 3:00 p.m. Eastern Standard Time (EST) hosted by Mark Buckley. VP of Environmental Affairs, Staples, Inc.

Learn how to setup an effective Environmental Preferable Purchasing (EPP) policy that matches your organization’s values and strategic goals. An EPP is a policy that guides employees on what is preferred when making purchasing decisions, such as buying material, furniture, office supplies or equipment, etc. While using Life Cycle Costing, a comparative analyses tool, employees can evaluate the environmental and social aspects of a product before making a purchasing decision. Many companies evaluate whether equipment is certified, such as EPEAT or RoHS, or paper that is certified by the Forest Stewardship Council or Sustainable Forest Initiative, or just using a local caterer within a 20-mile radius.

This webinar will give you tips on designing a functional EPP policy that you can put into place right away. Participants will benefit from the following:
• How to clearly identify your organization’s values
• Designing criteria that match those values
• Creating a budget
• Training employees and then distributing the policy
• Working with vendors to find solutions
• Communicating how to track and measure results
• Communicating progress to the workforce
The webinar is appropriate for any professional who is in charge of purchasing decisions.

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September's Transforming Leadership Sustainability Webinar
Essential Tips to Communicate Sustainability Management

Date and Time: September 16, 2014 from 2:00 p.m. – 3:00 p.m. Eastern Standard Time (EST)

Panel Speakers:
Nick Aster, Triple Pundit, Founder and Publisher
Mary Pat Baldauf, City of Columbia, South Carolina, Sustainability Facilitator

When is it the right time to publicly communicate the progress you’re making in sustainability management? What are some of the most effective venues and tools that are used today? Are you delivering the right message in the most effective manner? Stakeholders care about how your organization is managing for sustainability. Join the discussion on 9/16/14 from 2:00 p.m. – 3:00 p.m. Eastern Standard Time (EST) to learn how others are crafting messages that are meaningful to internal and external stakeholders. Learn from SMA members Nick Aster from Triple Pundit and Mary Pat Baldauf from the City of Columbia, South Carolina about the emerging trends in effective communication techniques that will work for you! You will learn how to rally your workforce and engage your customers all throughout the supply chain.

This webinar is especially important for professionals in marketing, outreach, public relations, communications, human resource management, and operations management.

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July’s Transforming Leadership Sustainability Webinar

Regenerative Capitalism: Creating a Net Positive Future

Date and Time: July 22, 2014 from 2:00 – 3:00 p.m. Eastern Standard Time (EST)
Speaker: Marianna Grossman, Executive Director, Sustainable Silicon Valley

What if your region could generate more energy and potable water than it uses, sequester more carbon than it emits, and respond with resilience to a changing climate? Marianna Grossman, Executive Director of Sustainable Silicon Valley, will talk about what it will take for humanity to make the switch from exploiting resources to regenerating human, natural and financial capital as the planet heats up. Join the discussion on July 22, 2014 from 2-3 p.m. EST.

Since 2009, Marianna Grossman has led Sustainable Silicon Valley (SSV), consortium of more than 100 businesses, governments, research and civic organizations founded in 2000 that brings the ingenuity of Silicon Valley to create a more sustainable region and world. Previous roles include Partner for Sustainability and Innovation at Minerva Consulting; investor in high tech start-ups; and corporate roles in the automotive, computer and semiconductor industries. She earned an MBA from Yale University and a BA, cum laude, with distinction in Policy Studies from Dartmouth College where she studied under mentors Dennis and Donella Meadows.

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June’s Webinar
Managing Environmental Metrics Isn’t Complex or Time Consuming

Speakers: Ryan Rogers, CEO and Founder, Kevin Cochran, SMCP and COO, and Adry Walsh, Customer Data Manager of GreenTraks

Date and Time: Tuesday, June 24, 2014 from 2:00 p.m. to 3:00 p.m. EST

Join GreenTraks for a lively presentation on June 24, 2014 from 2:00 p.m. to 3:00 p.m. EST and learn how sustainability metrics can be managed using a software platform. Learn from energy and sustainability veterans how to remove the complexity of quantifying energy-efficiency and environmental projects and outcomes with reporting tools that are simple to use and can be shared throughout your organization. Quantifying metrics and key performance indicators (KPIs) of your energy and sustainability programs allows for proper management and course-correction so your projects can meet and exceed target goals. Quantifying metrics is an essential component of reporting meaningful outcomes to stakeholders, and shows how managing environmental performance makes a positive difference.

The webinar will focus on how to turn periodic, monthly, and annual utility, fuel, and related data into business intelligence by representing the information in automated dashboards and graphic reports. Reports can then be generated for senior managers or particular departments, and results can be promoted to both internal and external audiences. This webinar will also focus on how to utilize historical data to project the payback period and return on investment of energy-efficiency projects.

This webinar is appropriate for business owners, CFOs, sustainability coordinators, frontline, and operations managers who are responsible for environmental performance metrics, as well as supply chain managers who are coordinating shared strategies and integration both upstream and downstream.

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May’s Webinar
The Bottom Line – Sustainability Coordinators Benefit a Company

Speaker: Kevin Foley, Sustainability Coordinator, LEED GA, Premier Mushrooms, Inc.
Date: Tuesday, May 6, 2014 from 2:00 p.m. – 3:00 p.m. EST

Join Kevin Foley, Sustainability Coordinator, Premier Mushrooms, Inc. on May 6, 2014 from 2:00 p.m. to 3:00 p.m. EST to learn how sustainability programs positively impact a company. Managing environmental programs, such as energy, water, waste, and pollution will reduce a company’s risks and expenses, while also enhancing operational stability. In this webinar, Premier Mushrooms will highlight a few of their sustainability programs and the results they have achieved.

This webinar is for companies that are interested in creating a sustainability coordinator position or for professionals that are interested in starting a new career. The sustainability coordinator position is a fairly new position within an organization that is in charge of managing an organization’s sustainability strategy. Join us to learn more about how this position can stabilize a company’s risks and costs and create new opportunities.

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March's Webinar

In Search of Zero Waste: Panel Discussion on Solid Waste and Recycling
Panel Speakers:
• Amanda Fairley, Sustainability Manager - Waste Management, and Vice President - SMA Board of Directors
• Bruce Battle, City of Atlanta Sustainability Office
• Donald Mayer, UL Environmental
• Raymond Randall, Waste Management

Date: Tuesday, March 25, 2014 from 2:00 – 3:00 p.m. EST

The SMA will host several panelists to discuss the growing trend of implementing a zero waste strategy. Commercial and industrial operations, as well as municipalities, are all considering the benefits of a zero waste strategy. Many organizations have made a strong commitment, such as Firestone and Subaru, while other companies are analyzing the benefits. Going zero waste requires a change in production and processes that need senior management support. This panel will discuss trends in managing zero waste strategies and how organizations and municipalities are achieving efficiencies and reducing risk by managing resources better.

Attendees will learn how a few cities and industrial and commercial operations are moving towards zero waste and learn about a zero waste certification program. This webinar panel discussion will be ideal for professionals interested in learning more about zero waste and how to get there. Join us to share your achievements too.

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February's Webinar

Getting to the Source: Supply Chain Traceability and the UNGC Traceability Task Force
Speaker: Peter Perrault, President, Board of Directors, Sustainability Management Association; and Senior Consultant, ERM Information Solutions
Date: Tuesday, Feb. 25, 2014, 2:00 – 3:00 p.m. EST
Following last month's SMA webinar on supply chain sustainability, in February the SMA Board President, Peter Perrault, will continue the discussion with a detailed presentation on supply chain traceability. Traceability relies on supply chain collaboration to identify the source of a commodity, and then record and account for that commodity through end of life as it moves throughout the value chain.

Drivers ranging from government regulations to stakeholder pressure are compelling organizations to disclose the source of their products' content, and to provide a scorecard to show ownership throughout the value chain. As awareness of environmental and social issues increase, the need for firms to ensure they are sourcing ethically and responsibly is even more important today to reduce the risk of being closed out of markets.

Attendees will also learn about the UN Global Compact's (UNGC), recent efforts to provide insight and guidance to firms seeking to ensure their supply chains meet regulatory and customer needs for transparency and accountability, as well as provide resiliency in increasingly volatile markets. Perrault was the Chairman of the UNGC Supply Chain Sustainability Advisory Group's Traceability Task Force. He will be sharing the Task Force's Phase 1 findings. The webinar will cover case studies and examples from:
• Forest Stewardship Council (FSC)
• Better Cotton Initiative (BCI)

Attendees will learn how diverse industries are approaching traceability:
• Auto manufacturers
• Food/agriculture
• Retailers
• Other global industry sector leaders

Attendees can expect to receive a thorough introduction to supply chain traceability: the regulatory, environmental, and social market drivers. This webinar will also summarize the UNGC Traceability Task Force research findings, survey and interview work; as well as the recommendations for future UNGC work that will guide firms wondering whether or not traceability is the right approach for them.

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January's Webinar

Turn Chaos into Cash – Supply Chain Engagement Works!

Where is the majority of environmental impact from your product? Typically it lies deep within the supply chain with ingredient processing and upstream through agricultural production. These impacts come with supply risks, but also a wealth of opportunities. For companies dedicated to improving the sustainability of their product and business, this means working with the supply chain to address these impacts, risks, and to create opportunities.

Cheryl Baldwin and Roian Atwood of Pure Strategies will highlight several examples of how businesses are achieving supply chain integration. Participants will take away tips on how to increase opportunities and minimize risks to create value for your business. Learn how to get started achieving supply chain engagement with tips you can use today.

Presenter: Cheryl Baldwin
Senior Consultant, Pure Strategies

Date: January 23, 2014
Time: 2:00 p.m. – 3:00 p.m. EST
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If your organization would like to share your accomplishments in sustainability management contact us today.

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